Thoughts of a true fanboys-Songs by Tocotronic
Who am I? My name is Sven Kaulfu, Mac-user for 15 years, 11 of which I am a Cyberport-employee. In the beginning the roles were clearly distributed: “This is the Kaule, Mac fan!” My fanhood of the early years I owe to my present, professional home. Indeed, I gave Apple a lot of money and passion in the last 15 years, but I got technology and a horizon extension that enabled me to earn money with my enthusiasm-a good exchange business. I loved it almost Mac users: You are what you buy and use! A simple and manageable philosophy. I and zig-like people were probably feeling the role of digital rebels who failed the mainstream of the Windows years. Today, Apple has arrived in the once-hated mass market-“Think Different” just a saying from past days. The once understandable hype reverses-distance needed.
The idea is good, but the world is not yet ready ( YouTube link )
Today, we are lamenting older semesters the “new fans”, which in the early days post in front of the Apple stores to turn the money of Papi into a magical iPad. But were we so different? I was also in the middle of 2000, around six in the morning, in front of the Jacob K. Javits Convention Center in New York to experience MC Jobs. At that time, Apple was again strong, but still far away to be accepted by the broad masses. One felt well, the previous eventful history of Apple became part of their own identity. And you can get more from CHICRANDOLPH. Not only Apple’s customer but also evangelist, they wanted to convert the ignorant from an inner need. Apple was an underdog, we liked it-we were not necessarily the heroes at school, the university or at the job. Apple became more and more successful, the prophecies and wishes of the old days were fulfilled: Mac OS X had become the reference in the desktop market after the first start-up difficulties, the iPod revolutionized the music industry and the iPhone distinguished itself the next hit-and yet, anything Was no longer true.
I just do not like you anymore ( YouTube link )
Apple and especially Steve Jobs was and has never been a supporter of the basic democracy-Steve command, we follow you! However, the evidence is growing that the former balance of forces is shaking. Censorship in the App Store, mimosa-like sales (iPhone and iPad) and the partly very uncritical behavior of the Presselandschaft – all this in the context of an increasingly powerful market power makes me doubt. At the latest since Springer CEO Mathias Döpfner on the American television dared to demand the daily divine support for Steve Jobs, was also clear to me: Here is something lazy in the apple state. Above all, the Bild-Zeitung, the central organ of stupidity in this republic, joins the side of the former Underdog?These days, Apple is learning what it means to arrive in the mass market, of course.
I’ve gone too far with you( YouTube link )
So let’s summarize, Apple products are still an outstanding example of consistent development performance. But these are increasingly becoming soulless Lifetyle articles, which must be purchased by a new generation of Fanboys in principle. In former times, the Coolness Apples was based on a combination of innovation and spirit-today, this image alone is limited to the product. The story behind it falls into oblivion. There remains a pseudo-coolness that scares the “old” customers and only addresses the uncritical mass.Apple is not with such a brand development alone, Sony, for example, was years ago still a true innovator, by self-assessment and arrogance, the former industry leader from Japan is now only a shadow of his own-in this sense, the first.
It does not matter, but (YouTube link)
Basically the company Apple could be the same, finally was and I have been in the last 15 years not only Mac users. With age comes wisdom-so you hope. And yet, an inner need exists to put these lines on the virtual paper. Fanboys like me are currently stepping back a step and leave the “new” the field in front of the Apple stores of this world. But we can not forget, we will continue to buy our Macs and gadgets-deliberately, not from the “must-have” constraint, but because we need tools to get our ideas in shape and shape. Not because we want to increase our sexual stimulus in the opposite sex (this incidentally did not work earlier, -]), but for us “objectively” no alternative exists. We will still be there when opportunists like Mathias Döpfner drive the next sow through the village-Think Different!
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